(Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong


  • Paperback
  • 224
  • Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight
  • Colin Strong
  • English
  • 14 May 2019
  • 9780749472115

6 thoughts on “(Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong

  1. says: (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong

    (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong CHARACTERS Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight An extensive literature review With the downside that it's outdated and Strong often misinterprets the original results and theories I'm not sure where's the humanizing component Wouldn't recommend it to anyone

  2. says: (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong

    (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong My review comes from the viewpoint of someone working in IT It is a compilation of who said what about big data in other books and sources There are four pages of notes after each short chapter If you are a novice in the field of digital anything you may find it useful As for myself it reads repetitive some paragraphs I have the feeling were uoted almost verbatim they were so familiar It reads as the work of a PhD tha

  3. says: (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong

    (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong For some reason even the phrase “big data” seems to put fear in the minds of many who come across the term yet in many ways it

  4. says: (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong

    (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong In our vastly expansive information age we have never been in need of true insight This book is a positive critiue of the current t

  5. says: (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong FREE DOWNLOAD ↠ SJMEDIA.CO ä Colin Strong

    FREE DOWNLOAD ↠ SJMEDIA.CO ä Colin Strong (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong Colin Strong ä 1 REVIEW The ultimate in human intelligence humint This book is mostly about the utilization of the big data generated by humans in their on

  6. says: FREE DOWNLOAD ↠ SJMEDIA.CO ä Colin Strong Colin Strong ä 1 REVIEW (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong

    (Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight) PDF ´ Colin Strong This title provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data enabling any brand to realize the value of their current and future data assets First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analys

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Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight

CHARACTERS Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight REVIEW ñ Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight FREE DOWNLOAD ↠ SJMEDIA.CO ä Colin Strong S and channelsTopics covered include the current limitations associated with big data the differences between deriving the what how and why from data how to use social science to provide frameworks for a smart data agenda privacy and personal data and the role of market research in a marketing strateg For some reason even the phrase big data seems to put fear in the minds of many who come across the term yet in many ways it is just like fixing the chimney pot on your house it won t be for everybody but with the right training and tools it need not be impossible as long as you have the right mindsetThis book manages to take the reader gently by the hand and give them an informed introduction to the world of big data showing them how it can be utilised in business through a marketing led perspective Of course not every company will generate or have a need for big data yet for those who do it can be a goldmine of opportunities and potential The amount of data being generated can be astounding especially if a company utilises externally produced data sources and it can feel as one is drowning in a sea of bits and bytes The author helps identify possible situations where big data sources can be exploited for marketing and customer relationship management purposes although the harder task of implementation is left to the readerNaturally important issues concerning privacy data protection and industry best practice are also considered so you hopefully won t shoot yourself in the foot with your first foray into big data exploitation In some ways big data might even be a bit of a leveller for companies allowing the smaller and agile player to gain market share through their use of big data and intelligent analysis You just have to be innovative in thought approach and your use of data led activitiesBig data does not just refer to the physical amount of data being gathered it also can relate to the speed it is generated the range of data being collected and its scope A lot of the benefits can be realised by sifting through an often fine grained relational and flexible series of data for the special nuggets of information that possibly nobody else has yet found to tailor make your marketing and sales propositions It might not be a licence to print money yet it can provide an intelligent data led approach to servicing existing customer relationships and attracting new customers without recourse to the old fashioned shotgun style approachYet there is resistance as the author notes There is a huge opportunity for brands to make use of big data but it reuires a change of mindset There are many vested interests that have talked about the potential of big data but in a way that maintains a simplistic approach to consumer understanding allowing the data to speak for itself rather than thinking about what it means accepting reductionist views of human behaviour rather than recognizing that a higher level order of explanation is often needed using a range of data derived metrics simply because you can not because they mean anything implementing customer management programmes that are efficient because they are data mediated but not considering the impact on the brand This is a very open clear book that gives you a lot to think about even if you have no specific plans or needs to exploit big data After reading it you probably will be thinking differently if you had not already been sold on the idea Looking at the methodologies and structures behind big data usage can still yield benefits in little data or no data environments Like panning for gold you still need to shake the tray and put some effort inOne good example of the disadvantages of data mining given is relevant in every business situation Just because the information given says X it doesn t mean you have to act on it The author recounts a business class flight between two European capitals where insufficient catering was loaded so someone had to go hungry The staff blindly took the data led approach and decided that the traveller with the lesser status freuent flyer miles should receive a downgraded service a pregnant lady who was gallantly offered the meal of a fellow traveller with much higher status when he discovered this brilliant example of customer service all based on data It is clear that one of the key challenges is for brands to take an intelligent approach to the way in which they critically examine their data assets I don t think that many organizations have yet properly adjusted their processes for big data sets a coherent approach is often reuired Once a brand has processes in place that undertake the due diligence on the way in which data assets are being handled we can focus on the actions reuired to drive insight from the data notes the author Despite this being a very complex inter connected subject this is a fairly light open and jargon free read A pleasurable thought provoking book that might be a little shocking for those companies that need a bash around the corporate head with a clue stick Humanizing Big Data written by Colin Strong and published by Kogan Page ISBN 9780749472115 224 pages YYYYY Why I Went Back limitations associated with big data the differences between deriving the what how and why from data how to use social science to provide frameworks for a smart data agenda privacy and personal data and the role of market research in a marketing strateg For some reason even the phrase big data seems to put fear in the minds of many who come across the term yet in many ways it is just Horse Sense like fixing the chimney pot on your house it won t be for everybody but with the right training and tools it need not be impossible as Wild Horses Saddle Club #58 long as you have the right mindsetThis book manages to take the reader gently by the hand and give them an informed introduction to the world of big data showing them how it can be utilised in business through a marketing London in an Hour led perspective Of course not every company will generate or have a need for big data yet for those who do it can be a goldmine of opportunities and potential The amount of data being generated can be astounding especially if a company utilises externally produced data sources and it can feel as one is drowning in a sea of bits and bytes The author helps identify possible situations where big data sources can be exploited for marketing and customer relationship management purposes although the harder task of implementation is Undressing The Devil Black Lace left to the readerNaturally important issues concerning privacy data protection and industry best practice are also considered so you hopefully won t shoot yourself in the foot with your first foray into big data exploitation In some ways big data might even be a bit of a Little Answer leveller for companies allowing the smaller and agile player to gain market share through their use of big data and intelligent analysis You just have to be innovative in thought approach and your use of data Undercover Secrets Black Lace Series led activitiesBig data does not just refer to the physical amount of data being gathered it also can relate to the speed it is generated the range of data being collected and its scope A Amethyst lot of the benefits can be realised by sifting through an often fine grained relational and flexible series of data for the special nuggets of information that possibly nobody else has yet found to tailor make your marketing and sales propositions It might not be a In My Own Words licence to print money yet it can provide an intelligent data Jules et Jim led approach to servicing existing customer relationships and attracting new customers without recourse to the old fashioned shotgun style approachYet there is resistance as the author notes There is a huge opportunity for brands to make use of big data but it reuires a change of mindset There are many vested interests that have talked about the potential of big data but in a way that maintains a simplistic approach to consumer understanding allowing the data to speak for itself rather than thinking about what it means accepting reductionist views of human behaviour rather than recognizing that a higher The Memory Box level order of explanation is often needed using a range of data derived metrics simply because you can not because they mean anything implementing customer management programmes that are efficient because they are data mediated but not considering the impact on the brand This is a very open clear book that gives you a The Hometown Hero Returns Home to Harbor Town #1 lot to think about even if you have no specific plans or needs to exploit big data After reading it you probably will be thinking differently if you had not already been sold on the idea Looking at the methodologies and structures behind big data usage can still yield benefits in Hajnali láz little data or no data environments Like panning for gold you still need to shake the tray and put some effort inOne good example of the disadvantages of data mining given is relevant in every business situation Just because the information given says X it doesn t mean you have to act on it The author recounts a business class flight between two European capitals where insufficient catering was Jogging Round Majorca loaded so someone had to go hungry The staff blindly took the data May Takes the Lead Pony Tails #5 led approach and decided that the traveller with the uincy Jordan Crystal Bay Girls #1 lesser status freuent flyer miles should receive a downgraded service a pregnant Смерть постороннего lady who was gallantly offered the meal of a fellow traveller with much higher status when he discovered this brilliant example of customer service all based on data It is clear that one of the key challenges is for brands to take an intelligent approach to the way in which they critically examine their data assets I don t think that many organizations have yet properly adjusted their processes for big data sets a coherent approach is often reuired Once a brand has processes in place that undertake the due diligence on the way in which data assets are being handled we can focus on the actions reuired to drive insight from the data notes the author Despite this being a very complex inter connected subject this is a fairly Dragonfly in Amber light open and jargon free read A pleasurable thought provoking book that might be a The Path of Initiation little shocking for those companies that need a bash around the corporate head with a clue stick Humanizing Big Data written by Colin Strong and published by Kogan Page ISBN 9780749472115 224 pages YYYYY

FREE DOWNLOAD ↠ SJMEDIA.CO ä Colin Strong

CHARACTERS Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight REVIEW ñ Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight FREE DOWNLOAD ↠ SJMEDIA.CO ä Colin Strong Between tweets likes comments blogs videos and images today’s customer is estimated to generate 25 uintillion bytes of data per day How can marketers utilize the ever increasing amount of data to better understand and interact with their customers This book offers advice on how to interpret and inc An extensive literature review With the downside that it s outdated and Strong often misinterprets the original results and theories I m not sure where s the humanizing component Wouldn t recommend it to anyone

CHARACTERS Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight

CHARACTERS Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight REVIEW ñ Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight FREE DOWNLOAD ↠ SJMEDIA.CO ä Colin Strong Orporate data into an organization’s overall marketing strategy It is designed to help marketers improve customer relationships enhance the targeting of their marketing efforts align marketing activities with ultimate goals and objectives and gain insight into the effectiveness of marketing campaign My review comes from the viewpoint of someone working in IT It is a compilation of who said what about big data in other books and sources There are four pages of notes after each short chapter If you are a novice in the field of digital anything you may find it useful As for myself it reads repetitive some paragraphs I have the feeling were uoted almost verbatim they were so familiar It reads as the work of a PhD that desperately needs to fill the pages of hisher dissertation Unfortunately I did not like it The Best Nest like it