(The Art of the Pitch) PDF READ × Peter Coughter


10 thoughts on “(The Art of the Pitch) PDF READ × Peter Coughter

  1. says: (The Art of the Pitch) PDF READ × Peter Coughter Peter Coughter à 3 summary

    review The Art of the Pitch (The Art of the Pitch) PDF READ × Peter Coughter download Ï eBook or Kindle ePUB Ã Peter Coughter This was a great book for anyone who needs to get better at presenting in any industry but especially the advertising industry I recommended it last night to a young tech CEO friend of mine The one thing is I wish it talked about leave behinds vs presentations and presentations that go up onto the web later like on Slide

  2. says: Peter Coughter à 3 summary download Ï eBook or Kindle ePUB à Peter Coughter (The Art of the Pitch) PDF READ × Peter Coughter

    review The Art of the Pitch Peter Coughter à 3 summary download Ï eBook or Kindle ePUB à Peter Coughter Every interaction is business life is a sales pitch and the product of the sale is you You and your ability to be trusted and the credibility

  3. says: download Ï eBook or Kindle ePUB à Peter Coughter (The Art of the Pitch) PDF READ × Peter Coughter Peter Coughter à 3 summary

    (The Art of the Pitch) PDF READ × Peter Coughter download Ï eBook or Kindle ePUB à Peter Coughter Peter Coughter à 3 summary I had to read this for a class and the writer's arrogance was a huge turn off There were some helpful tips but it was mostly basic in

  4. says: (The Art of the Pitch) PDF READ × Peter Coughter Peter Coughter à 3 summary

    (The Art of the Pitch) PDF READ × Peter Coughter Peter Coughter à 3 summary review The Art of the Pitch In the high intensity world of business it is important for firms to do whatever they can to stay ahead In order to sell a product service or idea the audience must first be convinced This is exactly the topic of discussion in Peter Coughter’s book The Art of the Pitch Persuasion and Presentation Skills that Win Business Coughter begins by

  5. says: review The Art of the Pitch (The Art of the Pitch) PDF READ × Peter Coughter

    (The Art of the Pitch) PDF READ × Peter Coughter download Ï eBook or Kindle ePUB Ã Peter Coughter Honestly I found this book talking about the same concepts that have been chanted to me as I grew upHowever the reason why I found this book

  6. says: (The Art of the Pitch) PDF READ × Peter Coughter

    (The Art of the Pitch) PDF READ × Peter Coughter The Art of the Pitch was a delight to read It makes a very clear precise point with some fantastic real life examples My opinion is of course biased as I am naturally drawn to the world of advertisingIt sometimes makes the

  7. says: review The Art of the Pitch Peter Coughter à 3 summary (The Art of the Pitch) PDF READ × Peter Coughter

    (The Art of the Pitch) PDF READ × Peter Coughter Peter Coughter à 3 summary review The Art of the Pitch Great book really interesting insights I did find it repetitive to the point where I felt like I had previously read entire sentences But aside from that it offered some good advice which really applies to advertising and presenting in general

  8. says: (The Art of the Pitch) PDF READ × Peter Coughter

    (The Art of the Pitch) PDF READ × Peter Coughter The book “The Art of the Pitch Persuasion and Presentation Skills that Win Business” written by Peter Coughter was a book written from a ma

  9. says: (The Art of the Pitch) PDF READ × Peter Coughter

    review The Art of the Pitch (The Art of the Pitch) PDF READ × Peter Coughter Peter Coughter à 3 summary Not very impressed with the book The book is written in a collouial manner and is full of fillers First of all presentation skills are not easily attainable through a list of pointers You don't read a book on presentation to improve your presentation skills It takes years of practice to find your own style of presentation There are many anecdotes in the book but they are in italics WHY You make the text harder to read Many pointers mentio

  10. says: (The Art of the Pitch) PDF READ × Peter Coughter

    Peter Coughter à 3 summary (The Art of the Pitch) PDF READ × Peter Coughter This book combines the thinking of many great books on presenting but adds inspiration and insights on how to be better in many ways Great stories from respected people highlight salient points that remind us of the purpose of presenting 1010 would recommend

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review The Art of the Pitch

The Art of the Pitch review Ñ 3 Peter Coughter à 3 summary review The Art of the Pitch Occasionally a great idea will sell itself The other 99% of the time you have to find a way to persuade others that it is in fact a great idea Most executives spend the vast majority of their time creating their work and almost no time. I had to read this for a class and the writer s arrogance was a huge turn off There were some helpful tips but it was mostly basic information with a lot of bragging Additionally there was a LOT of contradictions in the advice as well as occasional misogyny Would not recommend

download Ï eBook or Kindle ePUB Ã Peter CoughterThe Art of the Pitch

The Art of the Pitch review Ñ 3 Peter Coughter à 3 summary review The Art of the Pitch On the presentation Through an engaging and humorous narrative Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business Readers will learn how. In the high intensity world of business it is important for firms to do whatever they can to stay ahead In order to sell a product service or idea the audience must first be convinced This is exactly the topic of discussion in Peter Coughter s book The Art of the Pitch Persuasion and Presentation Skills that Win Business Coughter begins by explaining his credibility in the book s introduction he was a part of Siddal Matus Coughter Ad Agency a company that started with three inexperienced men and eventually became very successful Additionally he is currently a professor at Virginia Commonwealth University at the VCU Brandcenter graduate program Coughter s objective for this book is essentially to teach presentation skills to anyone who has an idea they want to share Throughout the entire book a combined argument is seen to involve two broad lessons be true and be prepared Of course in the book these arguments are further explained Through the use of specific examples teaching the audience to be true and be prepared Coughter is able to achieve his main goal informing others on how to successfully present and persuade in a business setting The first broad lesson that Coughter explains is to be true His specific words aren t be true however many of his lessons fall under the realm of staying true to oneself According to Coughter true human connection is a bond that is based upon emotion In order to create this we must be honest open and sincere p 69 Therefore a very important lesson that Coughter teaches is to be oneself and convey emotion For example he writes that in his pitch attempt for the State of Virginia Department of Tourism account he talked about how he felt rather than what he thought We put together a presentation that was simple visually arresting and overwhelmingly emotional he said I knew we had won And we had They hired us because of the way we felt about the Commonwealth of Virginia p 73 Because he was able to connect with his audience on an emotional level he set himself apart from all other ad agencies Clearly sellers want to sell to whoever can show that they deserve it the most Next also falling under the stay true category is the idea that you should always try to be yourself As Coughter puts it no one is as good at being you as you p 87 He tells his readers that everyone has something in them that makes them stand out amongst the crowd The important thing is to find whatever that is and use it to your advantage when speaking in a presentation To support this idea Coughter provides an example Would we find it entertaining if every professional singer tried to sing exactly like Frank Sinatra I don t think so We like variety We like differences Some of us even like uirkiness We would grow very tired of listening to one singer after another doing Ol Blue Eyes p 86 I think that this is a very intelligent comparison People get bored with monotony so it makes sense that people who stand out in presentations often do well The explanation for this argument is very persuasive because of how logical it is Coughter used simple common sense the fact that nobody would like every singer to be the same to support his idea Additionally another truthfulness lesson that Coughter teaches is to stay different This plays along with the idea of being yourself while taking it a step further and calling to embrace it According to Coughter the difference manifests itself in being perceived as smarter creative funnier stronger brighter cooler better than other people or organizations p 228 Essentially if you don t embrace your differences you will get stuck in the crowd of people who are also unwilling to maximize their full potential The evidence that Coughter uses to support this claim his own words seems truthful however it could be effective Perhaps he could have included a uote from an outside source on how it is vital to stand out in the work force Of course this idea is valid however the supporting evidence is somewhat lacking This idea of differences strongly relates to the last sentence of the book they re not afraid to stand up p 229 Coughter implements a strong persuasion tactic by ending the book this way It serves as a call to action to anyone reading While being true to one s self and values is clearly important when presenting and persuading it is not the only thing The other important argument that Coughter makes in his book is that in order to be successful one must be prepared The very first chapter of the book is titled Everything is a Presentation In this chapter Coughter explains that any little insignificant chat with a boss counts as a presentation In every case people are there to judge For this reason one should always prepare to deal with whatever comes their way To add some credibility to his claim Coughter includes a uote by John Adams CEO of The Martin Agency where he says I think the single most important skill anyone can have at this agency is the ability to present p 13 This supporting evidence is very useful and persuasive in Coughter s favor he provided supporting insight from a respected outside source making his claim much trustworthy Adding on to this everything is a presentation idea Coughter also says that you never know when there is someone in the room who can really helphurt you You never know when something you have said or done in the past will come back to rewardhaunt you You cannot take any situation for granted You ve got to be at your very best at all times p 213 The serious tone of this explanation makes it very persuasive it gives the readers a sense of urgency Another important factor of preparedness is having an adeuate presentation ready In many cases this includes a PowerPoint While PowerPoint can serve as a very effective tool in presenting according to Coughter many people feel inclined to fill each slide entirely with pictures and text However Coughter suggests that as a presenter one should decide what is truly important about the material you ve assembled and include only that p 139 To support this claim he provides a before and after section in which good and bad PowerPoint slides are displayed However although he is saying that one slide is better than the other besides his own words there really isn t a ton of backing from other sources Of course Coughter is a reputable source himself but in order to make his argument as effective as it can be he should include the input of other sources on this matter To conclude in The Art of the Pitch Peter Coughter strives to provide information and advice for those who seek to improve their presentation and persuasion skills and clearly that is what he does His writing teaches readers to be true to themselves when presenting by being honest and making emotional connections Additionally he teaches readers to always be prepared for every moment is a potential presentation Coughter s biggest strength in this book is his background knowledge on the subject He has many years of experience with these issues and is a highly credible source of information However his one weakness in this writing is an occasional lack of explicit evidence For example he makes very good points yet sometimes he lacks evidence from outside sources that could have otherwise made his work even solid I still believe that the information he gives is factual to his knowledge but perhaps some statistics or sources could have helped overall validity In the end I found the book very engaging and enjoyed it thoroughly Coughter is very persuasive in his writing style and definitely got his point across to me I would undoubtedly recommend this book to anyone who is interested in learning about business as that is his target audience All in all Peter Coughter s The Art of the Pitch is an excellent source of inside knowledge on how presentations really work and a great book for anyone who wants to improve their persuasion skills

Peter Coughter à 3 summary

The Art of the Pitch review Ñ 3 Peter Coughter à 3 summary review The Art of the Pitch To hone their individual natural presentation style how to organize a powerful presentation how to harness the elegant power of simplicity how to truly connect with an audience how to rehearse effectively and most importantly how to w. Great book really interesting insights I did find it repetitive to the point where I felt like I had previously read entire sentences But aside from that it offered some good advice which really applies to advertising and presenting in general

  • Hardcover
  • 256
  • The Art of the Pitch
  • Peter Coughter
  • en
  • 08 July 2018
  • 9780230120518